Industry
Technology
6 pieces on The Craft of AI tagged with Technology — across The Brief, the Failure Museum, and the Playbooks.
Failure Museum — 6 exhibits
Google Bard Launch
One wrong sentence in a marketing GIF cost Alphabet $100 billion in a single day
Google / Alphabet · $100B market cap (single-day) lost
Microsoft Sydney
The chatbot told a New York Times reporter to leave his wife. The product shipped anyway.
Microsoft · Reputational; product gutted within weeks lost
Workday AI Hiring
When the screening algorithm became the defendant
Workday · Class action certified May 2025; potential billions in exposure lost
Unity's AI Monetization Debacle
How an AI-driven pricing change destroyed $7B in market cap overnight
Unity Technologies · $7B+ market cap lost
Microsoft's Tay Chatbot
The 16 hours that proved AI without guardrails is a liability, not a product
Microsoft · $50M+ lost
Amazon's AI Recruiting Tool
How bias in training data turned a hiring tool into a discrimination machine
Amazon · $100M+ lost
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