Explore
Everything we publish.
The full library from The Craft of AI — the Ground-Up Workshop, long-form operator stories, a working glossary, postmortems, playbooks, and an industries view for the leaders of small-cap and mid-cap companies deploying AI in their businesses.
The Ground-Up Workshop
Two days. $10K. The starting point.
A two-day in-person intensive with a small group of your subject-matter experts — the people who already know where the operational truth lives — plus a synthesis week. You walk out with a target operating model that has AI built into the work, and a 90-day plan to execute it.
Read more →The Brief
Bi-weekly long-form deep dives on named operator-CEOs actually shipping AI
One story per issue. The decisions, the trade-offs, the results — written for the leaders of small-cap and mid-cap companies who want to know what actually worked before the vendors get to it.
Explore →AI Glossary
The operator’s reference for every term that matters
Every term explained twice — what it means technically, and what it means for how you run your business. Updated as the field moves so it never goes cold.
Explore →The Failure Museum
Postmortems of AI projects that did not work
Named companies. Root causes. What it cost them. The patterns that show up before a failure becomes public — and the decisions that could have prevented each one.
Explore →Operator Playbooks
Evergreen guides for the deployment problems every CEO hits
Operating-model artifacts that include AI — not AI-first decks. Pricing, ops, customer service, supply chain, finance. How an operating leader at a small-cap or mid-cap company thinks about each one, with named examples and the trade-offs nobody puts in a vendor pitch.
Explore →Industries
Every Brief, Failure, and Playbook — sorted by your world
Manufacturing, distribution, logistics, healthcare services, food, waste. Drop into the vertical you run and see what we’ve covered — the operators who are shipping, the projects that didn’t work, the patterns to watch.
Explore →Field Notes
What our readers are saying back
Anonymized replies from operating leaders at small-cap and mid-cap companies who read The Brief. The arguments, the disagreements, the war stories. The short version of what your peers are actually doing and worrying about.
Operator Conversations
Async written Q&A with the operators on your peer level
Long-form written interviews with the operating leaders — CEOs, Presidents, COOs, GMs — at small-cap and mid-cap companies who are actually deploying AI. No talking heads. No vendor sponsorships. Just the operator and the questions that matter.
The Operator Index
Every named CEO covered on this site, in one place
A who’s-who of the operators we’ve written about — across The Brief, the Failure Museum, and the Playbooks. Each profile cross-links every piece on the site that mentions them, plus the public-record context.
Get the next Brief
One operator. Every other Wednesday.
Plus the AI Glossary and the Failure Museum.
Real names. Real numbers. Honest analysis.
No spam. No pitch.