Industry
Retail & E-Commerce
4 pieces on The Craft of AI tagged with Retail & E-Commerce — across The Brief, the Failure Museum, and the Playbooks.
The Brief — 2 issues
Warby Parker's Virtual Try-On Is the Most Misunderstood AI Project in Mid-Market Retail
Neil Blumenthal and Dave Gilboa built the thing everyone calls 'the AI feature.' The AI feature is not the point. The data it generates is the whole company now.
Neil Blumenthal & Dave Gilboa, Warby Parker · ~$771M (FY2024)
The Founder Who Came Out of Retirement, Killed 80 Spreadsheets, and Spent $60M on a Warehouse Before He Touched a Chatbot
Steve Schlecht's Duluth Trading sequence is a masterclass in what operators should do first — and it starts with the least exciting AI project in the building.
Stephen L. Schlecht, Duluth Trading Company · ~$626M (FY2024)
Failure Museum — 2 exhibits
Amazon Just Walk Out
The cashierless store that ran on 1,000 humans watching video in India
Amazon · Multi-year program scaled back; ~1,000 Indian reviewers needed per store lost
Target's AI Personalization Platform
The technology worked — the organization couldn't keep up
Target · $200M lost
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